ENG-642 / 2 crédits

Enseignant: Tal Itzkovitch Sharon

Langue: Anglais

Remark: A preface report should be submitted by Nov. 15 to be able to take the course. Please refer to the NOTES section below.


Frequency

Only this year

Summary

In this hands-on course, we will learn how to identify and evaluate business opportunities stemming from an innovative technology, and how to set the ground for a successful entrepreneurial endeavor.

Content

Note

Registration for PhD candidates via IS-Academia.

Please note: you will need to fill in a preface report and submit it by Nov 15. The detailed guidelines can be found on Moodle (https://go.epfl.ch/ENG-642).

You will not be able to participate in the course unless you submit this preface report.

If you wish to join the course but see that it is full, please contact the course instructor (iesharon@technion.ac.il) to be put on the waiting list

Dr Sharon Tal is a co-founder and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a senior lecturer on marketing and entrepreneurship. She gives lectures and workshops in accelerators and universities around the world, and serves as a mentor in many organizations that aim to help budding entrepreneurs. Sharon has over a decade of experience in marketing and in strategic consulting. Her PhD research looked at market entry decisions of hundreds of startups and its consequences on firm performance and flexibility.
Together with prof Marc Gruber, they developed the Market Opportunity Navigator- an easy to apply business tool for discovering your most valuable market opportunities. They also co-authored the complementing book: `Where to Play' (FT publishing).

Keywords

entrepreneurship, innovative technologies, bringing technology to market, tech commercialization, communication skills, collaboration skills, leadership

Learning Outcomes

By the end of the course, the student must be able to:

  • Identify different applications and customers for innovative technologies
  • Evaluate the value creation potential of a market opportunity
  • Evaluate the challenges in capturing value for each opportunity
  • Set a business strategy to capture both financial and social gains
  • Present their inventions in a simple manner- to rely on external others in this discovery process
  • Communicate and collaborate in a multi disiplinary environment

Resources

Moodle Link

Dans les plans d'études

  • Nombre de places: 25
  • Forme de l'examen: Ecrit & Oral (session libre)
  • Matière examinée: Creating & capturing value from innovative tech
  • Cours: 30 Heure(s)

Semaine de référence

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